Touchstone Climbing is at it again, this time adding a new bouldering gym in the Dogpatch section of San Francisco, south of downtown. Slated to open in early 2013, the gym will feature prefabricated walls manufactured by the Bulgarian company Walltopia.

Our design is a conceptual no-brainer: dog + “eyepatch” = dogpatch. The colored X behind the dog was created with climbing tape, and reinforces the cruciform design of the dog’s face. Touchstone wanted the new identity to feel “urban.”

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