Farmhouse Modern is a website and quarterly magazine that celebrates a simple but refined aesthetic for the home. We developed both a wordmark and monogram—the latter specifically so that Farmhouse Modern can discreetly brand a range of custom products sold on its website.

The FM monogram we created is designed for maximum usability. Comprising only four disconnected lines, the mark is easily stenciled or sandblasted, as well as molded, embossed, embroidered, or printed. It also works well on-screen, and is legible at a size of less than 1/8″ in print.