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26 September, 2018

Great Western Power Co. Identity

A GW monogram for Great Western Power Co., a rock climbing gym built inside a former power sub-station and steam heat plant in Oakland, California. We described it to our client as “a little DC Comics: powerful and super-charged.” We hand-inked the symbol before building it in Illustrator.

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Books


PREVIEW OR PURCHASE
Symbols: A Handbook for Seeing
by Mark Fox and Angie Wang
The Monacelli Press, 2016

Book Reviews


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“Book Review”
by Ruth Hagopian
Communication Arts, Aug 2017


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“Why Symbols Matter”
by Kelsey Campbell-Dollaghan
Fast Co.Design!, Feb 2017



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“Unlock the Mysteries of Life with Symbols: A Handbook for Seeing”
by Sara Rosen
Crave Online, Jan 2017

Interviews

BecomingADesigner_Interview
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“Mark Fox: The Mark Maker”
by Steven Heller and Véronique Vienne
Becoming a Graphic & Digital Designer
Wiley, 2015

CA2015_Interview
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“Design is Play”
by Jessica Carew Kraft
Communication Arts, May/June 2015

DesignFirms_Heller
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“Design is Play”
by Steven Heller and Lita Talarico
Design Firms Open for Business
Allworth Press, 2013

Typography Sketchbooks Heller

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“Mark Fox”
by Steven Heller and Lita Talarico
Typography Sketchbooks
Princeton Architectural Press, 2011

Articles


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“Inhale, Exhale”
by Mark Fox
AIGA SF, June 2008


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“Greg Clarke”
by Mark Fox
3×3, Spring 2007

CA Design Annual 40
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“Logos=God”
by Mark Fox
Communication Arts, Nov. 1999

CA Illustration Annual 35
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“Please Pass the Effigy”
by Mark Fox
Communication Arts, July 1994

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