Our friends at March asked us to design an invitation to a trunk show of apparel conceived by interior designer Sam Hamilton of March and textile and clothing designer Matt Dick of Mato Creative. Inspired by a mid-century photograph of a newspaper seller wearing a white paper apron with oversize headlines (i.e. “Football Results”), the invitation is screen printed on Tyvek. Matt transformed the flat piece into an apron by adding metal grommets and cotton ties, and then folding it.

Our original intention was to hand set the invitation text with xeroxes of hot metal type from an old Linotype specimen book, pasting it up one letter at a time. As sometimes happens, though, March fell in love with Angie’s rough sketch, and this became the basis of the final art. (The rough sketch is 3 1/2 inches wide—we enlarged it 1000% to the final width of 35 inches.) We like the contrast between the warmth and imprecision of Angie’s hand-traced type and the machined quality of Tyvek.