To announce the launch of the Design is Play website, we created a mailing based on the idea of play. Playing card backs are overprinted with an LCD grid to suggest infinite possibilities: depending on which portions of the grid are “lit,” any letter or number can be constructed. The LCD grid as a programmable system is an apt analogy for our studio as well as the web.

Card fronts are overprinted with a “window” which both frames and reframes the original design, forcing the viewer to reconsider the familiar schema. Like the LCD grid, the window suggests a larger idea: a screen with an infinite number of views. The playing cards were foil stamped by Oscar Printing, San Francisco. (Photos by Mark Serr.)

See more playing cards under Design is Play Studio Systems.