On its way to the Museum für Gestaltung Zürich—along with seventeen other posters from BlackDog and Design is Play.
This poster advertised the services of my design studio BlackDog when I was represented by Jan Collier. (It originally ran as a full-page ad in the publication Single Image in 1994.) Working with the theme “A horse of a different color,” the design was inspired by the equine on an ancient Roman coin.
I based my BlackDog masthead on the lettering on a 1930s A&P Coffee tin. The full typeface I eventually developed—named Propaganda—was available as photolettering from Andresen Typographics in San Francisco, California.
The Kurt Schwitters quote—“All that the artist spits is art”—is included in the poster’s fine print.