“It is extremely difficult for large, multinational corporations to credibly exemplify craft because their very structure and reason for being are generally in opposition to it. Just because a product or process is deemed ‘bespoke’ or ‘artisanal’ in a strategy document doesn’t mean that it is. Caveat emptor.”
From “Craft in action: the case for graphic designers to start with analog methods,” an interview with Allyson Marrs via The Drum in which I discuss the role of craft in design.
Read full interview online. [MF]