We are proud to note that our trademark for Dogpatch Boulders in San Francisco will be included in the forthcoming Graphis Design Annual 2015, “a collection of the year’s best work from top designers in the industry.” Our mark is a conceptual no-brainer: dog + “eyepatch” = Dogpatch. The colored X behind the dog was created with climbing tape, and reinforces the cruciform design of the dog’s face. In effect, we created a visual mnemonic for the gym.
Of the nine rock climbing gyms that our client owns, this design has proved to be the most popular with the public. They sell more shirts with the Dogpatch identity on it than any of their other gyms. Woof!