We recently redesigned the identity and online presence for Extole, a San Francisco referral marketing company specializing in new customer acquisition for its clients. We sought to humanize the “virtual” and data-driven aspects of Extole’s business by working with Los Angeles illustrator Greg Clarke to create idiosyncratic depictions of potential new customers as dogs and cats—with the occasional mouse and chimp thrown into the mix.
Business cards feature pairs of animals “sharing:” talking, listening to the same music, or exchanging information; screen printed mugs with a cat and poodle in conversation are given out to clients as a pair. Greg’s illustrations combined with the black and Day-Glo pink color palette work to create a memorable identity for Extole.
Photography by Mark Serr; Environmental photography by John Sutton.