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13 April, 2015

Hollywood Boulders Identity

©DesignisPlay Hollywood Boulders

Hollywood Boulders is our latest collaboration with Touchstone Climbing in San Francisco. Slated to open later this year, Hollywood Boulders will be Southern California’s largest indoor bouldering gym, with 18-foot walls and 11,000 square feet of climbing terrain.

The geometry of the tri-skull symbol suggests both an urban skyline as well as the dihedral features of a rock wall. It’s also a nod to the Hollywood Forever Cemetery which just happens to be across the street from the gym.

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