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23 April, 2012

March Pantry Identity and Packaging System Application

March Pantry

We recently completed a section on our site featuring our identity and packaging system for March Pantry. Hearth and home are central to the store’s concept, and the shop stocks seasonal jams made especially for March by LouLou’s Garden, select spices from Le Sanctuaire, pots and pans from Brooklyn Copper Cookware, and handmade butcher block tables from Union Studio.

Our hand-lettered wordmark is printed and embossed on die cut labels with a laid finish; it is screen printed when applied to apothecary jars. The design is understated but invitational. (So far the system has won awards for typography from both Communication Arts and the Type Directors Club.) Photographer Kirk Amyx documented the work.

See our work to date for March Pantry under Design is Play Studio Systems.

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