
On its way to the Museum für Gestaltung Zürich—along with seventeen other posters from BlackDog and Design is Play.
This poster advertised the services of my design studio BlackDog when I was represented by Jan Collier. (It originally ran as a full-page ad in the publication Single Image in 1994.) Working with the theme “A horse of a different color,” the design was inspired by the equine on an ancient Roman coin.
I based my BlackDog masthead on the lettering on a 1930s A&P Coffee tin. The full typeface I eventually developed—named Propaganda—was available as photolettering from Andresen Typographics in San Francisco, California.
The Kurt Schwitters quote—“All that the artist spits is art”—is included in the poster’s fine print.
We are honored to be a part of the Letterform Archive’s

Issue 31 of 